About Us

Muscle & Performance

Muscle & Performance is a monthly magazine aimed at active men and women who are highly motivated in the quest to improve their bodies and their health. It offers a wealth of workouts, diets, supplementation strategies and advice for gaining muscle mass, getting stronger, losing weight and enhancing sports performance. Our content serves three purposes:

* We strive to provide tangible tools a reader can use instantly, whether it’s a weight-training routine, meal plan, supplement stack or fitness-related tip.

* Our readers are serious about training and nutrition — they come to Vitamin Shoppe because they have made a commitment to themselves to adhere to a fitness lifestyle, and thus they need the latest relevant expert-driven information geared toward them.

* Through powerful imagery of sculpted physiques that capture the essence of vitality, and via articles that deliver positive messages about the power of sport, exercise and healthy nutrition, the publication aims to motivate and inspire at every turn of the page. Muscle & Performance is a monthly destination for people nationwide who don’t just dream of a better body — they take action.

Active Interest Media

Active Interest Media ("AIM") was formed in October 2003 by Wind Point Partners and Efrem "Skip" Zimbalist III. AIM is a rapidly growing media company focused on enthusiast magazines and related consumer shows, Internet sites and books. AIM publishes Amazing Wellness, American Cowboy, Arts and Crafts Homes, Backpacker, Better Nutrition, Black Belt, Country’s Best Log Homes, Early Homes, Log Home Living, Muscle & Performance, Old-House Interiors, Old-House Journal, Optimum Wellness, Peaks, The Design Center Sourcebook, SNEWS, Timber Home Living, Vegetarian Times, Whole Foods Market, Yachts International, Yellowstone, and Yoga Journal magazines. In conjunction with these magazines, we produce and market more than 75 martial arts, videos and books, including several by the legendary Bruce Lee and a dozen three-day log home shows seminars that attract thousands of consumers from around the country.